MADNESS’23 Event Leadership Assets

We will continue to add additional resources and images as they are created. We are happy to make additional assets just email Ashley Faison @ afaison@newheightsnyc.org.


 
 

Event Leadership Playbook

Our Playbook holds the following resources:

  • MADNESS Overview, Goals, and Invite Links  

  • Countdown Calendar with fundraising benchmarks

  • Sample Outreach Emails

  • New Heights and MADNESS Talking Points

  • Auction Agreement Forms


 

Invitation + Reply Device


 
 

Sponsorship Deck


 

Customizable Email 

Cut + Paste and then Make it Your Own!

Hi [NAME],

As you may know, for the past [X years] I have been involved with New Heights, an incredible nonprofit that provides academic and athletic programs for underserved youth in New York City. The organization uses basketball as a hook to offer mentoring, tutoring, test prep, summer day camps, leadership workshops, college advisement, campus visits, and other valuable resources that student-athletes who struggle economically are often unable to access. I am honored to serve on the [Board of Directors/Emerging Leaders Council] and to be on the event leadership team for our 18th annual MADNESS cocktail and viewing party on Thursday, March 16th at the Ainsworth in Chelsea.

I hope you will consider supporting this event by purchasing a sponsorship or making a donation. Additional information on the event can be found here and is attached, but please do not hesitate to reach out with any questions.

Thank you in advance for your support of this fantastic nonprofit, and I hope to see you on March 16th.

Best,
[NAME]

PS: If you want a first-hand look at New Heights’ impact, I encourage you to watch our Opportunities and Access video

Attachments: Invite and Sponsorship Deck

 

Text Message

Sample Text Message (sent after gif):

Save the Date! MADNESS is BACK.

Join me for a night of hoops and cocktails where we’ll be watching the March Madness tournament and raising money for an amazing cause — the New Heights basketball program. There’s no better way to watch!

Hope to see you there, I’ll be there of course! www.newheightsnyc.org/madness23


 
 

Instagram Post

Sample Message:

MADNESS is BACK!

For the first time in three years, New Heights will be hosting our annual March Madness cocktail NCAA viewing party in person on Thursday, March 16th at The Ainsworth! Join us as we celebrate college basketball's most exciting time of the year – and raise money for a fantastic cause. There’s no better way to watch!

Sports have the power to change lives, and all proceeds from MADNESS will support New Heights’ sports-based college and career readiness programs for student-athletes in New York City.

Visit the @newheightsNYC page to purchase tickets. Hope to see you there!

#madness23 #marchmadness #MarchMadness #newheightsnyc #nhmadness23


Alumni Reflection Videos on March MADNESS