EVENT LEADERSHIP PLAYBOOK

Our Playbook holds the following resources:

• MADNESS Overview, Goals, and Invite Links  

• Countdown Calendar with fundraising benchmarks

• Sample Outreach Emails

• New Heights and MADNESS Talking Points

• Auction Agreement Forms

Invitation + Reply Device

Sponsorship Deck

Customizable Email 

Cut + Paste and then Make it Your Own!

Hi [NAME],

As you may know, for the past [X years] I have been involved with New Heights, an incredible nonprofit that provides academic and athletic programs for underserved youth in New York City. The organization uses basketball as a hook to offer mentoring, tutoring, test prep, summer day camps, leadership workshops, college advisement, campus visits, and other valuable resources that student-athletes who struggle economically are often unable to access. I am honored to serve on the [Board of Directors/Emerging Leaders Council] and to be on the event leadership team for our 19th annual MADNESS cocktail and viewing party on Thursday, March 21st at Iron Bar in Midtown.

I hope you will consider supporting this event by purchasing a sponsorship or making a donation. Additional information on the event can be found here and is attached, but please do not hesitate to reach out with any questions.

Thank you in advance for supporting this fantastic nonprofit, and I hope to see you on March 21st.

Best,
[NAME]

PS: If you want a first-hand look at New Heights’ impact, I encourage you to watch our Opportunities and Access video. 

Attachments: Invite and Sponsorship Deck

Text Message

Sample Text Message (sent after gif):

Save the Date! March 21st

Join me for a night of hoops and cocktails where we’ll be watching the March Madness tournament and raising money for an amazing cause — the New Heights basketball program. There’s no better way to watch!

Hope to see you there, I’ll be there of course! www.newheightsnyc.org/madness24